Services
Can your medical device or life sciences company benefit from objective,
experienced
guidance through:
- product discovery and development?
- market assessment?
- business and marketing strategy?
- regulatory or clinical trial assistance?
The Next Phase® Consultancy can help. We specialize in providing strategic
vision in the early phases of product or business development.
Why call The Next Phase? Because we offer you customized,
insightful and cost-effective support to help you achieve
the critical next phase of your product’s and business’ growth.
Your company is most likely in the position now where it can benefit
from at least one of our services:
- If you need to: Hear about your
customers' problems and needs - Create solutions to those problems
and needs - Identify
new products or technologies to add to your product line - Screen
new products or opportunities to select those with the best fit for
your company
Your company can benefit from TNP’s Customer Needs Analysis
- If you need to: Understand your target market -
Assess the market size and its growth potential - Learn about trends
and developments in technologies and the marketplace - Gain a
view of your market’s overall customer, competitor, regulatory,
reimbursement and business climate
Your company can benefit from TNP’s Market Assessments
- If you need to: Learn about your competition -
Summarize competitive activity - Analyze your competitors’ strengths
and weaknesses in-depth
Your company can benefit from TNP’s Competitive Product Intelligence
- If you need to: Hear what your customers want and
need from your product - Assess your product’s marketability
- Value your product’s and business’ potential for success
- Locate and screen new products or technologies for development or
acquisition
Your company can benefit from TNP’s Product Assessments
- If you need to: Plan for your business’ future
- Define your business direction through reporting - Prepare a compelling
business plan for funding or managing growth - Partner with other life
sciences companies
Your company can benefit from TNP’s - Business
Plan Development and Partnering Expertise
- If you need to: Develop your product technology
applications - Identify your customers’ needs and wants - Manage
your product’s ongoing user needs analysis - Define and document
your product market requirements (Market Requirements Definition [MRD])
Your company can benefit from TNP’s Product Definition and
Documentation
- If you need to: Manage your product’s Market
Requirements Definition throughout its entire development cycle - Analyze
your product’s design for potential risks - Evaluate you product
considering human use factors
Your company can benefit from TNP’s Product Design/Definition
Control
- If you need to: Market your product - Create your
company’s identity or “brand” - Research customers
problems/needs/wants/issues to develop messaging - Craft a successful
strategy for marketing your product - Fashion innovative plans to market
and promote your product - Produce winning marketing and sales tools
Your company can benefit from TNP’s Product Marketing and Marketing
Communications Expertise
- If you need to: Navigate complicated regulatory
issues - Develop a winning regulatory / clinical research strategy
- Manage challenging regulatory / clinical research issues
Your company can benefit from TNP’s Regulatory and Clinical
Research Strategy and Implementation Expertise
To make business growth happen for you let us meet your needs and exceed
your expectations.
Ready for growth…Ready
for The Next Phase.
Customer Needs Analysis
YOUR GOAL
If you are looking for market opportunities to add new products to your
product line, or wish to know more about your customers’ problems
or needs we can help you. Or if you need to locate and screen new product
technology opportunities for development internally or for acquisition
we have the expertise to help you.
YOUR SERVICE SOLUTION
The Next Phase knows how to talk with your customers and device end users.
We hear the “voice of your customer” to learn where they
have concerns, issues, critical problems or even product needs that can
turn into untapped opportunities for your company. We screen and prioritize
those opportunities using customized criteria based on your goals identifying
those that offer an optimal fit for your company. Additionally, we can
help you conceptualize the embodiment and early design of your products
leading to alpha prototypes. Our unique criteria-based screening process
can also help you locate those products outside your company yet well-suited
to your business goals. Contact us if you wish to hear more about our
custom-tailored programs:
- Customer Needs Analysis™ (CNA™) Program
- Product Identification and Evaluation Screening™ (PIES™)
Process
Top of page
Market Assessments
YOUR GOAL
If you need to access market information and analysis, or wish to know
more about your customers and competition to enable informed planning
we can help you.
YOUR SERVICE SOLUTION
The Next Phase knows how to apply our SMA™ market research process
to provide you a snapshot of the current market, its end users and customers,
technologies, competition, and anticipated trends and developments in
concise, easy-to-read, custom market reports. Contact
us if you wish
to hear more about our custom-tailored program:
- Situational Market Analysis™ (SMA™) Report
As an example of thoroughness and the professional presentation of information
within our detailed SMA™ Reports visit our Restenosis Report,
Volume I, Core Report Top of page
Competitive Product Intelligence
YOUR GOAL
If you wish to know more about your competition and competing technologies
to enable informed planning and product design we can help you.
YOUR SERVICE SOLUTION
The Next Phase knows how to apply our CPI™ competitive research
process to get to the root of competitor threats and opportunities with
either a brief overview or a highly detailed assessment of your competition
depending upon your exact needs. Contact us if you wish to hear more
about our custom-tailored programs:
- Summary Competitive Product Intelligence (CPI™) Report
(general overview)
- TNP SMArt Chart(R) CPI™ Analysis (detailed assessment)
As an example of our detailed SMArt Chart™ assessment visit our Restenosis Report, Volume II, The Next
Phase SMArt Chart™ assessment Top of page
Product Assessments
YOUR GOAL
If you wish to assess your product's likelihood of market success,
or “marketability,” your competition's reaction to your product
technology, your customers' direct response and even your product’s
market sales potential we can help you meet the evolving needs of your
market segment.
YOUR SERVICE SOLUTION
The Next Phase knows how to apply our unique PTMA™ (product /
technology market assessment) process to provide quantitative as well
as qualitative assessments of your product's impact on your core business
and your targeted market segment. We know how to tap the “voice
of your customer” by conducting direct surveys, interviews or focus
panels with your end user and customer constituents to gain direct feedback
on their “needs and wants” for your product concept or detailed
design. And we know how to gauge the impact of competitor threats and
opportunities on your company. Contact us if you wish to hear more about
our custom-tailored programs:
- Product/Technology Marketability Assessment™ (PTMA™)
Report
- Customer Involvement Programs™ (CIP™)
- Product Market Potential and Financial Analysis™ (PMP™)
Analyses
- New Product/Technology Opportunity Location, Screening (PIES™)
and Acquisition
Top of page
Business Plan Development and Partnering
YOUR GOAL
If your goal is to convey your business direction to its constituents,
team up with another company that has the core competencies your business
requires, spin off a technology, or plan for your business’ funding
and growth we can help you.
YOUR SERVICE SOLUTION
The Next Phase knows how to help you express your company’s vision
through the process of creating its mission statement and strategic direction,
and producing effective business plans for daily operations or funding,
executive summaries, and investor presentations. We work independently
or as a member of your team to plan the business opportunity/partnering
process – conduct due diligence, monitor and record activity, manage
the process, report results with recommendations to your management team,
and negotiate deals. Contact us if you wish to hear more about our custom-tailored
programs:
- Business Mission and Direction
- Business Plans for Managing Company Growth
- Business Plans and Investor Materials for Funding
- Business Partnering Arrangements
Top of page
Product Definition
YOUR GOAL
If your goal is to discover, define and document the optimal market
design features and performance for your in-development product concept
or prototype we can help you.
YOUR SERVICE SOLUTION
The Next Phase knows how to tap the “voice of your customer” by
conducting direct surveys, interviews or focus panels with your end user
and customer constituents. We document and assess direct user inputs
on “needs vs. wants,” and produce the Market Requirements
Definition documentation that your engineering team requires to prepare
your product’s technical design specs. Contact
us if you wish to
hear more about our custom-tailored programs:
- Customer Involvement Programs (CIP)
- Market Requirements Definition (MRD)
If you need help with product design verification (qualification) and
validation, consider The Next Phase’s Product Design Control services
that follow. Top of page
Product Design/Definition Control
YOUR GOAL
If your goal is to assess your product design to assure that it continues
to meet documented technical specifications and performance goals through
each phase of its development pathway we can help you.
YOUR SERVICE SOLUTION
The Next Phase knows how to plan and conduct complete product design
reviews with your company’s constituents supporting your product
verification and validation activities. Our product design control plans
define our course. Our reviews are primarily conducted through our Customer
Involvement Programs (CIP) to gain the "voice of your customer" for
direct user input and your team members as well as our observation. You
benefit from our detailed design review and exception summary reports
as well as our practical recommendations on appropriate steps to take
to modify your product design. Our program is customized to suit your
needs at any phase of your product development. Contact
us if you wish
to hear more about our custom-tailored programs:
- Product Risk Analysis
- Human Factors Engineering
Top of page
Product Marketing and Marketing Communications
YOUR GOAL
If your goal is to develop a winning marketing plan or promotional
strategy, or to communicate your company’s vision and your product’s
unique benefits to the medical world we can help you.
YOUR SERVICE SOLUTION
The Next Phase knows how to prepare customized, practical marketing
strategy and tactical plans based on your business, marketing and sales,
goals and resources.
We have recently expanded our highly successful promotional planning
service with the capability to produce high value-added marketing communications
tools - collateral materials and websites – through our new expert
marketing communications team. The Next Phase has teamed with two other
firms located in the Pacific Northwest but with Global Reach - a creative
graphic designer / website designer, Trout Dream Graphics, Inc., and
a widely-creative, nationally-known image/PR/copywriter, Idea Bank.
Contact The Next Phase if you wish to hear more about our services:
- Marketing Planning
- Promotional Planning
Marketing Communications Programs - Look here or contact
us directly if you wish to hear more about our marketing communications
services and team members. Top of page
Regulatory and Clinical Research Strategy and
Implementation
Regulatory Assistance
YOUR GOAL
If your goal is to receive regulatory advice on your product classification
and filing requirements in or outside the U.S., prepare a regulatory
plan, implement that plan, or seek authorized representation in the
U.S. we can help you.
YOUR SERVICE SOLUTION
Through its expert regulatory and clinical research associates in
Israel and the U.S. – The Arazy Group and Medes U.S.A. - The
Next Phase can offer you the following global regulatory guidance and
services. Please press on one of the links below or contact
us directly
if you wish to hear more about these services and our regulatory assistance
team:
Product Qualification and Validation - Please see our Product
Design Control services presented above on this page.
Clinical Research Assistance
YOUR GOAL
If your goal is to receive clinical research advice on your product
based on its classification and filing requirements in or outside the
U.S., prepare a research plan, or implement that plan we can help you.
YOUR SERVICE SOLUTION
Through its expert regulatory and clinical research associates in
Israel and the U.S. – The Arazy Group and Medes U.S.A. - The
Next Phase can offer you the following global preclinical and clinical
research guidance and services. Please press on one of the links below
or contact us at The Next Phase directly if you wish to hear more about
these services and our clinical research assistance team:
Top of page
Contact us if you are
Ready for growth... Ready
for The Next Phase
Last modified
September 22, 2008
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